AI presenter

For a more personal, on-camera feel, Amplify can add an AI presenter — a synthetic avatar that presents your listing to the viewer, generated with HeyGen.

What it adds

Instead of photos-plus-captions alone, the video features a presenter delivering the script for your chosen angle. It's the difference between a slideshow and a walkthrough with a host.

Opt-in and disclosed

• The AI presenter is opt-in — you turn it on per video; it's never applied automatically.
• The presenter is a disclosed synthetic avatar. Viewers are told it's AI-generated — we don't pass off a synthetic host as a real person. This keeps your marketing honest and on the right side of platform rules.

Cost

The AI presenter may draw additional Amplify credits beyond a standard generation. The exact cost is shown before you confirm the run, so there are no surprises.

When to use it

• A flagship listing that deserves a hosted feel.
• A brand video where a consistent presenter ties your content together.

For everyday listings, a standard Amplify video with a voiceover is fast, cheaper, and highly effective — the presenter is there when you want to go a step further.