Coming-Soon teasers

Demand is easiest to capture before everyone else can see the listing. A Coming-Soon teaser lets you announce a property early and build a waitlist of interested buyers.

How it works

1. Create a Coming-Soon teaser for a property you're about to bring to market — a preview, without the full listing published yet.
2. Interested buyers join the waitlist.
3. When you publish the full listing, your waitlist is ready — and Instant Buyer Match alerts them the moment it goes live.

Why tease first

• Build anticipation — a Coming-Soon creates a sense of scarcity and timing that a cold launch doesn't.
• Gauge demand — the size of the waitlist tells you how hot the property is before you commit to pricing.
• Hit the ground running — you launch to an audience that's already raised their hand, not to silence.

Good practice

• Use a strong lead image and one of the property's best ad hooks in the teaser.
• Keep the Coming-Soon window tight — anticipation fades if "soon" drags on.
• Publish while interest is high, then let the waitlist and buyer-match do the work.