Trust & safety
How we keep you safe
The defences working in the background — contact cleansing, forgery lockdown, and ML fraud & moderation.
Last updated 2026-07-21
Most of Liivra's safety work happens where you never see it — screening content, protecting your contact details, and catching bad actors before they reach you. Here's what's running in the background.
Your contact details stay private
Phone numbers, email addresses, and social handles are automatically stripped from listing titles and descriptions. Whether it's typed by a lister, imported, or slipped into a message, the same cleansing runs everywhere — so scammers can't harvest your details and pull you off-platform. All legitimate contact runs through Liivra.
Forgery lockdown
Verified documents and badges can't be faked or edited after the fact. Identity, ownership, and agent checks are decided by Liivra, not self-declared — and a mismatch (like a DHA deceased-record hit) is escalated as a fraud signal, not ignored.
AI fraud & moderation
Liivra runs its own machine-learning models for fraud detection and content moderation:
- Moderation screens listings, reviews, and messages for scams, prohibited content, and abuse — auto-hiding what crosses the line and routing the rest for review.
- Fraud models watch for the patterns behind duplicate listings, identity fraud, and payment abuse.
You're in control
- Report anything that looks wrong — every listing, profile, review, and message has a report action, and reports feed the same moderation system.
- Your money is protected separately through Liivra Pay, which holds funds in a registered trust account until a deal completes.
- Your personal data is handled under POPIA, consent-first.
Trust isn't a badge we print — it's a stack of checks, cleansing, and models working together so the marketplace stays safe to transact in.