Ad angles & formats

Every Amplify video is built from three choices: the angle (the story), the format (the placement), and the language. Combined, they give you a wide spread of ready-to-post variants from one listing.

Nine angles

Choose the hook that fits the property and the audience — for example lifestyle, value, location, investment, feature, urgency, or trust. The angle shapes the on-screen text and the pacing, so a first-time-buyer video reads differently from an investor one. These hooks are curated from your listing's real facts — they're proven templates, not machine-written copy, so nothing over-promises.

Four formats

• Reel — vertical 9:16 for Reels and Facebook.
• Story — vertical 9:16 for Stories.
• WhatsApp — sized for status and broadcast.
• Square — 1:1 for feed posts.

Three languages

Videos can be produced in English, Afrikaans and isiZulu. See Multilingual voiceover for how audio and captions differ by language.

Putting it together

Pick an angle, tick the formats you need, choose the language — a single run then produces the set (up to seven assets). Run it again with a different angle when you want to test what converts, and check the Performance snapshot to see which one won.